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Now blogging at The Ideas Machine

Thanks all for following, I am now blogging at http://www.the-ideas-machine.co.uk See you there. Advertisements

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Posted in Innovation

The Secret to Successful Omnichannel Retailing

Retailers’ worst fear is customers coming in store to browse, touch, feel and try, then leaving to go price hunting online – ultimately buying from an online retail competitor.  Worse, and what brings retailers out in cold sweats is a

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Posted in Brands, Case Studies, Customer Experience, Innovation, Retail Innovation

Is Tinder the route to love, or Such *swipe* Sorrow?

Valentine’s Day got me thinking about how all things digital are changing our relationships. When the path to true love for many lusty Tinder users involves more swiping than Shakespeare, what future is there for courting and romance ? According

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Posted in Innovation

Do marketing people really need to learn to code ?

I was reading about Instagram CEO Kevin Systrom, a marketer by day, self taught code geek by night, now hundreds of millions of dollars the better for those late nights.The responses across the web shout out about how we too

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Posted in Innovation, Uncategorized

Shoppers want seamless online -instore shopping experiences

A new study by management consultancy firm Accenture finds more US shoppers ‘webrooming’ than ‘showrooming’ in their hunt for products to buy. But it’s not all bad news for traditional retailers, the report also highlights shoppers responding to ‘seamless’ customer

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Posted in Customer Experience, Retail Innovation

How Betabrand gets amazing customer engagement

Love this!  US online clothing retailer Betabrand offers instant discounts to customers in return for their pictures  in Betabrand clothes and accessories, simple enough – This example gets it right on every level – lovely tone of voice and personality

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Posted in Case Studies, Customer Experience, Innovation

How to Innovate with Pubic Hair: American Apparel

It would be churlish not to comment on US clothing retailer American Apparel ‘s decision to ‘shock’ using mannequins with full pubic hair. Seen here sporting a rather large ‘bush’ showing through flimsy undergarments, this plastic lady and her plastic

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Posted in Customer Experience, Innovation, Uncategorized

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