Blog Archives

The Secret to Successful Omnichannel Retailing

Retailers’ worst fear is customers coming in store to browse, touch, feel and try, then leaving to go price hunting online – ultimately buying from an online retail competitor.  Worse, and what brings retailers out in cold sweats is a

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Posted in Brands, Case Studies, Customer Experience, Innovation, Retail Innovation

How digital is changing history

Historypin is an excellent example of a ‘digital museum’ concept in the making. Users can ‘pin’ personal stories and memories, collaborate with other individuals and institutions to build histories. I love this use of digital media to save, present and

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Posted in Case Studies, Innovation

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