Blog Archives

Do marketing people really need to learn to code ?

I was reading about Instagram CEO Kevin Systrom, a marketer by day, self taught code geek by night, now hundreds of millions of dollars the better for those late nights.The responses across the web shout out about how we too

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Posted in Innovation, Uncategorized

Chapter 4: Of Innovation, Intuition and Imposters: Intangible Vulnerabilities in the Brains of Great Leaders (Pages 91-101)

Originally posted on The Management Library:
Personal take-aways: Making “problems” part of innovation appears to be a substantial mindset change to discover new solutions. Knowing that a problem is something “normal” will relax people to take their time to find…

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How to Innovate with Pubic Hair: American Apparel

It would be churlish not to comment on US clothing retailer American Apparel ‘s decision to ‘shock’ using mannequins with full pubic hair. Seen here sporting a rather large ‘bush’ showing through flimsy undergarments, this plastic lady and her plastic

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Posted in Customer Experience, Innovation, Uncategorized

Happy People Sell

One guy and his simple mantra, ‘Happy people sell’ creates a call centre like no other. One of the best examples of business and the blindingly obvious I have seen recently. Nev, the boss of a Welsh call centre keeps

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Virgin Media and The Guardian Award UK Innovators

Virgin Media Innovation Nation asks the public to decide which finalists are the most innovative

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Why Innovation works best when it is Extreme

Extreme Innovation is about pushing things as far out as you can- and then pushing some more!  After years running client projects I can’t remember one where an organisation’s internal conservatism did not dampen down the project results. One client

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Customer Relationship Management – remember me When It Matters

I used to live abroad and came back to the UK looking for lovely things and experiences to remind me of home. A kind of ‘Brit-fix’. One of these was regular visits to a very swanky country hotel with several

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Posted in Customer Experience, Uncategorized

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