Blog Archives

The Secret to Successful Omnichannel Retailing

Retailers’ worst fear is customers coming in store to browse, touch, feel and try, then leaving to go price hunting online – ultimately buying from an online retail competitor.  Worse, and what brings retailers out in cold sweats is a

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Posted in Brands, Case Studies, Customer Experience, Innovation, Retail Innovation

Innovate or else…

Great piece from Business Week on what happens to brands which fail to innovate. Simply put, if the world keeps moving on and your brand stands still, don’t be surprised when it all goes horribly wrong. The article cites great examples

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Posted in Brands, Innovation

When not to Innovate

Great article in Forbes on when Innovation is not the answer. I love their piece on Icons- if you are lucky enough to have a brand icon, don’t be tempted to relaunch it and mess it up. Whatever happened to the Man

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Posted in Brands, Innovation

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