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Now blogging at The Ideas Machine

Thanks all for following, I am now blogging at http://www.the-ideas-machine.co.uk See you there.

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Posted in Innovation

The Secret to Successful Omnichannel Retailing

Retailers’ worst fear is customers coming in store to browse, touch, feel and try, then leaving to go price hunting online – ultimately buying from an online retail competitor.  Worse, and what brings retailers out in cold sweats is a

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Posted in Brands, Case Studies, Customer Experience, Innovation, Retail Innovation

How digital is changing history

Historypin is an excellent example of a ‘digital museum’ concept in the making. Users can ‘pin’ personal stories and memories, collaborate with other individuals and institutions to build histories. I love this use of digital media to save, present and

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Posted in Case Studies, Innovation

Is Tinder the route to love, or Such *swipe* Sorrow?

Valentine’s Day got me thinking about how all things digital are changing our relationships. When the path to true love for many lusty Tinder users involves more swiping than Shakespeare, what future is there for courting and romance ? According

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Posted in Innovation

Do marketing people really need to learn to code ?

I was reading about Instagram CEO Kevin Systrom, a marketer by day, self taught code geek by night, now hundreds of millions of dollars the better for those late nights.The responses across the web shout out about how we too

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Posted in Innovation, Uncategorized

I want shoes as well as movies ‘On Demand’

Shoes made-to-measure were once the preserve of the rich and famous, or the unfortunate necessity for those with unusual shaped and sized feet. Not any more, mass customisation means we can personalise and procure idiosyncratically like never before. Shoe of

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Posted in Customer Experience, Innovation, Retail Innovation

Shoppers want seamless online -instore shopping experiences

A new study by management consultancy firm Accenture finds more US shoppers ‘webrooming’ than ‘showrooming’ in their hunt for products to buy. But it’s not all bad news for traditional retailers, the report also highlights shoppers responding to ‘seamless’ customer

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Posted in Customer Experience, Retail Innovation

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