Innovation Toolkit

Introducing The Ideas Machine – a passionate team working across innovation, digital and marketing strategy.  NOW BLOGGING THERE.

With nearly 2 decade’s  experience working across the world’s best and biggest brands, it seems to us, that lots of what innovation companies, and ‘sharp suits’  like to call innovation /science is actually blindingly obvious.

The Ideas Machine is a network of bright, creative innovators, out to democratise innovation, share tools and techniques so everyone can be the best innovator possible in their organisation.  Our blog takes a fascinating journey through some of the most interesting innovation lessons and insights out there. We will also shamelessly showcase some great ideas.

Innovation is not the preserve of the few, it is not down to the lone genius, it is in us all, the product of interaction with others and taking a fresh look at what’s staring us in the face. Lots of the amazing projects The Ideas Machine team have been involved with ( from new products and services through to major org change and culture change) were brilliant because the answers were really quite obvious.

This blog is about business, brands and the blindingly obvious!  We are not saying breakthrough science does not involve some really hard sums, but the inspiration to look at the world in a different way starts by looking, experiencing and re-interpreting what exists. Gravity always existed, someone just had to ‘see it’ and interpret it in a different way.

Point is you don’t need to be the next Newton or Einstein, you just need to open your eyes. A willingness to question, to look, to re-interpret is critical to innovation, and everyone can do it.

This blog is here to stimulate  great innovators an accolade applicable to everyone. Ask my 5 year old if she is an inventor and she will look you in the eye, straight on and say yes. So are you.

In the coming weeks The Ideas Machine will be publishing some great, free Innovation Toolkit stuff on the site – join us at


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