Why celebrating failure is important for innovation

So the blogosphere is all over GoogleX, the skunkworks ‘hub’ where only the most intractable and real problems make the cut for an ambitions group of moon-seekers – and a place where they celebrate and relish failure.

The idea that failure is good for innovation is of course nothing new; we have been banging on about celebrating failure for years. Those of us who know what it feels like to have messed up big time, or seen a dream project slip sulkily down the drain of lost hope know it is easier said than done. It is only a properly innovative, grown up company ( note: not necessarily a large one) that actually manages to deal with this stuff, never mind celebrating it. I applaude Google for making their failures as much a story as their new ( and utterly incredible) intelligent contact lenses!

Fast Company way back in 2005, cited some excellent examples of failure and its importance to innovation: from Brit James Dyson, to Italian design icon Alberto Alessi , I love their list of those who manage and flourish in the face of failure.

I particularly rate the quote from legendary sculptor Henry Moore  who said: ‘The secret of life is to have a task, something you bring everything to, every minute of the day for your whole life. And the most important thing is: It must be something you cannot possibly do.’ Now there’s a challenge to innovate if ever I saw one!


Innovation expert with experience across multiple sectors, businesses and brands. Into digital, marketing, strategy, ideas and helping everyone explore their inner innovator.

Tagged with: , , , , ,
Posted in Case Studies, Innovation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Blogs I Follow
Recent Comments
Art by Ken

The works and artistic visions of Ken Knieling.


This WordPress.com site is the cat’s pajamas

Helen Weavers's Blog

Stuff I think about...

National Media Museum blog

We explore the science, technology and art of the still and moving image, and its impact on our lives.

Alopex on Innovation

Turbulent Global Markets.....Helping Firms Survive, Thrive, and Grow Through Innovation


Technology news, trends and analysis covering mobile, big data, cloud, science, energy and media

Technology |Mobile | Marketing

Where Marketing Meets Technology

The Ideas Machine

We drive growth with insight led innovation

The Management Library

Leadership in many Words

Patient experience and Co-Creation in Health

Co-creating patient experience in health, pharma and wellbeing

Dan Ariely

My Irrational Life

Little Lewes

Things to do with kids in and near Lewes, East Sussex

Cansolve's Weblog

Just another WordPress.com weblog


Building A Business While Having A Life

%d bloggers like this: