The Amazings – a wonderful example of innovation for the ageing population


I love these people and their idea. Let’s face it, most of the stuff out there makes getting old sound pretty rough. The team at ‘The Amazings’ is changing all that. Based on a simple notion that we can learn from our elders, executed in an upbeat, friendly, collaborative way – it’ll have you wanting to learn Tango in no time. They have a section on their website outlining their story, I applaud their candour and wish them every success. Really interesting to note the step changes in their journey and what happened when they brought the idea to life using videos of their Amazings – the elders who have a lot to teach us all.  This is exactly what UK innovation hub NESTA should be funding too. Well done guys! Check out their story and follow @TheAmazings

The Amazings


Innovation expert with experience across multiple sectors, businesses and brands. Into digital, marketing, strategy, ideas and helping everyone explore their inner innovator.

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Posted in Case Studies, Innovation

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