Why Innovation works best when it is Extreme

Extreme Innovation is about pushing things as far out as you can- and then pushing some more!  After years running client projects I can’t remember one where an organisation’s internal conservatism did not dampen down the project results. One client , now  chairman of a major UK retailer once said that we should never tailor anything to make it more ‘acceptable’ to them… “We’ll do a great job  of squashing these ideas into an ‘us-shaped’ hole”, he said.

How right he was! The lesson for me was to push harder on client projects- they are paying for innovative thinking , not the same stuff they do everyday, not for a chat to make them feel better about the world.

Challenging the status quo requires us  to be genuinely different and original. Restless pursuit of something original requires proper thinking and a fearlessness of the discomfort we all feel at the edge of what is possible . Obvious.

Feel the fear

Feel the fear

Next time you are about to present to clients asking for innovation, or running sessions on innovative thinking / process..it think about the edges, if you don’t have precipice anxiety …you haven’t pushed it hard enough yet!


Innovation expert with experience across multiple sectors, businesses and brands. Into digital, marketing, strategy, ideas and helping everyone explore their inner innovator.

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Blogs I Follow
Recent Comments
Art by Ken

The works and artistic visions of Ken Knieling.


This WordPress.com site is the cat’s pajamas

Helen Weavers's Blog

Stuff I think about...

National Media Museum blog

We explore the science, technology and art of the still and moving image, and its impact on our lives.

Alopex on Innovation

Turbulent Global Markets.....Helping Firms Survive, Thrive, and Grow Through Innovation


Technology news, trends and analysis covering mobile, big data, cloud, science, energy and media

Technology |Mobile | Marketing

Where Marketing Meets Technology

The Ideas Machine

We drive growth with insight led innovation

The Management Library

Leadership in many Words

Patient experience and Co-Creation in Health

Co-creating patient experience in health, pharma and wellbeing

Dan Ariely

My Irrational Life

Little Lewes

Things to do with kids in and near Lewes, East Sussex

Cansolve's Weblog

Just another WordPress.com weblog


Building A Business While Having A Life

%d bloggers like this: